Swot analysis

Here are several web sites that look at the issues relating to SWOT analysis or present a SWOT analysis.

Look through them and compare them.:-

http://www2.wmin.ac.uk/haberba/SwatSWOT.htm

http://www.promise.org.uk/swot.htm

http://www.doc.mmu.ac.uk/STAFF/E.Ferneley/SAD/T04/selfass.htm

http://www.pill.plym.ac.uk/adaptcucol/SWOTS.html

http://www.marketing-intelligence.co.uk/aware/services/swot.htm

This company is promoting software that allows companies to carry-out a SWOT analysis

http://www.psi-press.co.uk/swo_inf.htm

Exercise

Consider how might you use a SWOT analysis as part of your industry analysis, particularly where you are wishing to develop your strategy to address a single other competitor. Use Tesco's and Sainsbury as an example.

Make some notes first.......

..... then click here to continue.