Marketing Principles

There are some underlying models and principles that will inform our marketing decisions some of these are listed below:-

Principles of Marketing	Buyer Behaviour
The Marketing Concept	The Awareness Set
The Four P's of Marketing
The Product Life Cycle	The Consumer Decision Process Model - Blackwell , Miniard and Engel
The Total Product Concept
The Boston Boxes
Product Market Scope Matrix
Porters 5 Forces (Self Study)	International Marketing
Porters Generic Strategies	Ricardo's Theory of Comparative Advantage
Porters Value Chain	Porters theory of National Advantage
Dagmar	The International Product Lifecycle
SWOT Analysis Model (Self study)
PEST Analysis
Integrated Marketing Communications
Adoption of Innovation