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The only professional association in Britain catering for the needs of: teachers of marketing and related subjects, in all types of educational institutions, marketing trainers, academic researchers and administrators of marketing courses.
The Chartered Institute of Marketing
The main UK marketing association for marketing practitioners. Offers a wide range of services including consultancy and education.
The European Academy of Marketing
The main European marketing organisation.
American Marketing Association
The main US marketing association.
Australia New Zealand Marketing Academy
Marketing interest and information site
The VALS Lifestyle Segmentation Criteria used by American Marketers
The Direct Marketing Association(DMA)
The Direct Marketing Association is the core trade organisation for all companies involved in direct marketing in the UK. This site should be your first point of call for information on industry guidelines and best practice, as well as forthcoming events.
The Institute of Direct Marketing
The Institute of Direct Marketing is Europe's foremost educational and training centre for direct marketers. It offers a wide range of information services and training courses including seminars, diplomas and in-company training.
The Data Protection Registrar site provides information about the law relating to the use of personal information. Find out here whether you need to register and how to go about it. You can also search the public register, which is updated fortnightly.
The Royal Mail site offers useful information for anyone concerned with business mail. There is an excellent short guide to direct mail, a guide to postal services, information about address management tools, a postal rates calculator and a useful online post-code lookup facility.
The Direct Mail Information Service
The Direct Mail Information Service provide data and statistics on the UK direct mail industry. The site offers free information on direct mail expenditure, volumes, senders and response rates and enables you to order a number of related publications.
Need a list for your next campaign? Then visit our site,
we have over ten years experience in the list marketplace and are the UK's only
Independent List Consultancy.
The value of the brand in marketing activity is increasingly important. Particularly as the International Brand is seen as vehicle to enter new markets, create barriers to entry and as valuable asset.
This site offers a wealth of information about brands - it is owned and managed by Interbrand.
Journal of Marketing Management
The Journal of the Academy of Marketing
Internet marketing resources for students, lecturers and practitioners.
Product Development and Management Association (PDMA)
This site has information on all aspects of product management and includes access to articles from Vision the associations magazine
Useful site for further links and business education material.
www.aslib.co.uk/itc/catagories.html
Business Information Library
The Economist Intelligence Unit
Cambridge
Econometrics
Independent think-tank providing "economic intelligence"
mainly to business and industry. Access recent reports and newsletters here.
A searchable data base providig in depth information on Economic and Social Research Council (ESRC) fundid projects
The UK Government offers a wide range of on-line information these can all be accessed from
UK Statistical data can be found at :- http://www.statistics.gov.uk/
Information of European Legislation - quicker that EU site
A great deal of company information can be found on sites for investors, including company accounts and annual returns. Here are some useful sites:-
Hoovers Interesting site with current information on Companies
Don't forget to try the companies own site, most company web sites are made up of their name or its initials plus .com or .co.uk. You can also use a directory - such as Yellow pages on-line :-
For a collection of Company sites in business catagories, both US and UK. http://www.akinloch.demon.co.uk/
This is the goverment site for encouraging small to medium busineses to go on-line. Useful white papers and advice - also check out the E-Commerce awards site
The e-business pages contain details of the existing and forthcoming services for certain Inland Revenue forms and returns to be sent and received electronically. Also details of electronic payments. They explain what the services are, who can use them and how to find out more. The pages also contain details of e-business publications and events that may be of general interest and technical information of particular interest to Software Developers.
The e-commerce pages contain details of the work
the Inland Revenue and HM Customs and Excise are doing to meet the Government's
clear aims for e-commerce in the UK, including the publication 'Electronic Commerce:
The UK's Taxation agenda' and information about the Electronic Commerce Consultation
Forum.
Brint.Com www.brint.com/ebiz/
E-envoy www.e-envoy.gov.uk/
Forrester Consultancy www.forrester.com/
Internet News www.internetnews.com/
OECD Electronic Commerce www.oecd.org/subject/e_commerce/
PriceWaterhouseCooper www.pwcglobal.com/
How can you get your Website noticed? Have a look and see how search engines
are finding sites.
http://www.searchenginewatch.com
The Nielsen//NetRatings service delivers the highest quality Internet audience information available today by bringing together 50 years of best practices in audience research from ACNielsen and the most advanced Internet measurement technology pioneered by NetRatings.
OVUM HOLWAY
Ovum Holway is widely considered to be the leading market
analysis company specialising on the performance of the UK software and computing
services (SCS) industry.
Internet
World
Magazine covering all issues relating to Ecommerce
Internet Intelligence
Bulletin Law Archive
News and information service for Internet users across the UK public sector,
their private sector partners and interested bodies worldwide. List of recent
cases reated to E-commerce and the Internet
Web news and information portal
Amazon UK www.amazon.co.uk/
Amazon www.amazon.com/
Barnes and Noble www.bn.com/
Dell www.dell.com/
Ebay www.ebay.com/
Internet Liquidators/Bid.com www.internetliquidators.com/
Lastminute www.lastminute.com/
Jungle www.jungle.com/
Priceline www.priceline.com/
The following sites are a selection of vendors providing E-Business solutions. They provide a variety of approaches to issues covered in this module. The quotes are taken from their websites and indicate their approach to E-Commerce and their business activity.
AMR Research is a leading provider of business application and technology research and advisory services for global organizations. The company's research initiatives are focused on Enterprise Commerce Management, a blueprint that enables clients to organize, plan, manage, and maximize disparate investments in Enterprise Management, E-Procurement, Customer Relationship Management, Supply Chain Management, and other strategic business applications
Clarus provides you with Clear Thinking in B2B™ by delivering software and services that bring B2B e-commerce to the mainstream, making e-commerce possible for all companies, not just for the world's largest companies or mega-consortiums. Our solutions make Internet buying and selling work for you in the real world with complete solutions that take you from sourcing to procurement to settlement.
Izodia are leading the way in B2B e-Commerce in Manufacturing. With an extended Supply Chain, a high degree of collaborative working and acute cost competition, the Manufacturing Sector has much to benefit from e-Commerce. Izodia has recognised this by establishing our Manufacturing Practice
eBusiness solutions vendor offering 'end to end' solutions, consultancy and training. Parity Group is a leading international IT solutions company, combining the traditional elements of systems integration with e-business technology, staffing solutions, human capital management and training.
Founded in 1993, the Group operates from over 50 offices across the UK, mainland Europe and the USA. Parity Group is listed on the London Stock Exchange
Price Waterhouse Coopers - E-Economy
e.economy is Price WaterhouseCooper's B2B marketplace for indirect goods and services, bringing cost saving and enhanced efficiency in procurement to its members. Focused on areas such as office supplies, temporary staffing and travel, e.economy offers an e.procurement channel, competitive pricing, standardised contracts with leading providers and enhanced control over indirect spending.
Founded in 1972, SAP is the recognized leader in providing collaborative e-business solutions for all types of industries and for every major market. 10 Million Users. 30,000 Installations. 1,000 Partners. 21 Industry Solut ions
Headquartered in Walldorf, Germany, SAP is the world's largest inter-enterprise software company, and the world's third-largest independent software supplier overall. SAP employs over 23,700 people in more than 50 countries, and all of them are dedicated to providing high-level customer support and services.
Tanning Technology International
Tanning Technology Corporation is an international systems integrator and IT solutions provider that architects, builds and deploys scalable and reliable enterprise solutions. Since 1993, Global 1000 companies with complex, high volume transaction processing needs have relied on Tanning to address their integration challenges. With extensive experience in the financial services, insurance, telecommunications, and logistics industries.Shop.org - The e-tailers knowledge exchange Excellent source of information on the e-tailing in the us. Extensive statistics on the internet usage, on-line shopping and business to business activity. Also some stats on world usage and on-line shopping
The Sunday Times - Enterprise NetworkSite offering range of services to SMEs including case studies and an online business exchange for members.
Agencies Spercialising in Web Sites
ARAWAK Interactive Marketing Ltd.
i-marketing - Creative angency specialising in interactive marketing
"Cybervision Marketing Inc. is a full-service, boutique style, advertising agency located in downtown Vancouver. May we suggest you Hire Our Strengths, so you may concentrate on Yours.
We have positioned ourselves as specialists in the ever-evolving world of Internet Advertising & Marketing.
CyberVision Marketing can achieve your company's on-line goals - we understand how to cut through the expense and dazzling frustration often experienced by the neophyte web customer. "
Lots of useful advice for those interested in developing an on-line presence
The Multimendia Creativity Company
MC2's prpven expertise and experience is helping businesses throughout Europe and North America realise the commercial potential of multimedia business marketing. By integrating multimedia product design, content, packaging and delivery technologies MC2 can help attract new customers and reinforce relationships with existing ones. Specialists in CD production for business marketing, conferences and events and distance learning.
Internet Security
Increasingly issues relating to security over the Internet are increasingly importan. BT's Ignite site provides information about security issues in general and there products specifically - worth a look.
Computer Business Review On-line
It does what it say's in the title! Useful information on businesses employing technology in their business model or their marketing
http://www.businessbureau-uk.co.uk
http://www.dis.strath.ac.uk/business/index.html
Business researchers
http://www.marketing-intelligence.co.uk/
Experts in finding information - on competitors, markets, products and industries. We offer sophisticated competitive intelligence and marketing analysis services - to help your bottom line
AWARE
Management and marketing consultancy which provides businesses with competitive
intelligence services. Based in Stanmore, Middlesex.
Sites of interest relating to international marketing planning and strategy.
| www.globalexchange.org | Global Exchange - Information on human right issues etc.. |
| Economist Intelligence unit | |
| www.oecd.org | Organisation for economic co-operation and development |
| www.mckinseyquarterly.com |
Full text articles on globalisation |
| www.britishchambers.org.uk/exportzone | |
| www.dti.gov.uk/export/control/ | Trade statistics |
| www.tradepartners.gov.uk | Think Tank on Globalization |
Sites giving information on other countries and offering export links
| World Trade Organisation | |
| Japanese External Trade Organisation | |
| Office of the United States Trade Representative | |
| is-trade | |
| The Straits Times | News from Singapore and Asia |
| http://www.adageglobal.com - | International Advertising news and comment |
| Export net | Export today Matchmaking service |
| http://www.asiatrade.com/ | Asian import export opportunities |
Intelligence
International
Independent publication providing coverage of political
and strategic intelligence. Browse critical articles and global issues.
Example of international marketing strategy
Example of overseas government site promoting trade in another country:-
The Netherlands Foreign Investment Agency
Sites dealing with change management, business re-engineering and benchmarking
| http://www.change-management.org/ | Change Management resource library | |
| www.bpmg.org | Business process management group | |
| www.dti.gov.uk/mbp | Information on service design through bench marking | |
The Advertising Standards Authority (ASA)
The ASA site provides information on the activity of the advertising standards authority, recent adjudications and links to other sites.
The Independent Television Commission
Inforamation on commercial television industry, including satellite and cable.
Includes code of prcatice and many statistics.
http://www.adageglobal.com - International Advertising news and comment
www.marcommwise.com
www.facetime.com
Governement Statistics
www.statistics.gov.uk/stats/ukinfigs/stand.htm
Welcome to Subvertise! This shared web-gallery
of radical arts exists to document, develop and promote the artform of the post-corporate
millennium - subvertising.
"A well produced 'subvert' mimics the look and feel
of the targeted ad, promoting the classic 'double take' as viewers suddenly
realise they have been duped. Subverts create cognitive dissonance. It cuts
through the hype and glitz of our mediated reality and, momentarily, reveals
a deeper truth within." - Adbusters magazine 1999
Subvertising is the Art of Cultural resistance. It is the 'writing on the wall',
the sticker on the lamppost, the corrected rewording of Billboards, the spoof
T-shirt; but it is also the mass act of defiance of a street party. The key
process involves redefining or even reclaiming our environment from the corporate
beast. Subvertising is allot like good modern art - they both involve finding
idiots with too much power and wealth, and taxing them.
Whether you need outrageous illustrations for your campaign literature, graphics
for understanding and explaining complex social issues, or inspiration for an
action, this website is for you. Follow the links to the artist, add your own
images or even 'steal this site' as your own gallery - Creative resistance is
where "Art Refracts Life".
Ogilvy & Mather Ltd
10 Cabot Square,
London
E14 4QB
020 73453000
Lowe Lintas Advertising
Agency
Lowe Lintas, premier advertising agencies and part of the
Lowe Group UK (Lowe Direct, Lowe Digital, Western Internation Media Europe)
Fox
Murphy, full service
advertising agency, Norwich, UK
Fox Murphy marketing communications, advertising, recruitment advertising, public
relations, graphic design, media buying, web designers,
McCann-Erickson UK
Leading international advertising agency. Provides details
on the organisation's integrated disciplines, success stories and facts and
figures....
The Multimendia Creativity Company
MC2's prpven expertise and experience is helping businesses throughout Europe and North America realise the commercial potential of multimedia business marketing. By integrating multimedia product design, content, packaging and delivery technologies MC2 can help attract new customers and reinforce relationships with existing ones. Specialists in CD production for business marketing, conferences and events and distance learning.
Duckworth, Finn, Grubb, Waters
Find out about the services this company offers customers.
View details of the clients this firm has worked for in the past....
The Creative
Partnership
Advertising agency located in London specialising in media,
promotions and PR for the film industry. Includes gallery and contact details....
Maiden
Extensive resources from this outdoor advertising media
owner. Features a press pack, research and folio, plus contact details....
Saatchi &
Saatchi
Provides a detailed list of current work in the print, broadcast,
collateral and interactive areas, with a focus on integration. Lists clients....
The Union
Award-winning Scottish advertising agency, providing information
on its services and clients, plus examples of its work....
CACI is a world leader in market analysis, information systems ad proprietory data products. Products include consumer information based on the LifestylesUK, ACORN and eTypes classifications.
The World Adverting Research Centre
Wealth of information on advertising, advertising research,
conferences and consumer behaviour. Publishers of the
International Journal of Market Research , International Journal of Advertising
and suppliers of the Marketing
Pocket book series on-line. Excellent source of reference for marketing
managers on a wide range of market data in both the UK and Europe
On-line edition of the popular US business magazine for business briefings, international issues and business technology for corporate manages, investors and entreprenuers.
News with a technology bias - E-Business, web design
International business and polictical news and debate.
If you find any sites you think are of interest let me know - pwaterhouse@dmu.ac.uk